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FasTRaX Resources |
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Business Plans Kit for Dummies By Steven Peterson, PhD and Peter Jaret. There is an old saying that “If it looks like a duck, and walks like a duck, its probably a duck.” Ducks have bills and businesses have business plans. One of the biggest mistakes made today in small business entrepreneurship is to start off on the business journey without a business plan. If you don’t have a business plan, your chances of success fall into the “luck” category. If your startup is like most new business and generates losses, the IRS will tell you another old saying that “If it doesn’t look like a business, then it’s a hobby.” Don’t shortcut yourself into a nightmare. Get started creating a business plan today.
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By Robert Kiyosaki. CASHFLOW® 101 is an educational program that teaches accounting, finance, and investing at the same time and makes learning fun. Learn how to get out of the rat race and onto the fast track where your money works for you instead of you working hard for your money. The educational program, CASHFLOW® 101, includes three audiocassettes which reveal distinctions on CASHFLOW® 101 as well as valuable investment information and a video titled "The Secrets of the Rich". CASHFLOW® 101 is recommended for adults and children age 10 and older.
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By Robert Kiyosaki. CASHFLOW® 202 teaches you the advanced business and investing techniques used by technical investors by adding volatility to the game. It teaches the advanced investment techniques of "short-selling stock", "put-options", "call-options", "straddles" and real estate exchanges. You must have CASHFLOW® 101 in order to play CASHFLOW® 202.This package contains new game sheets, new playing cards, and 4 audiocassettes.
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By David Bangs and Andi Axman. It’s been said, “Good marketing builds good business.” This simple rule is not so simple when you're a small business owner looking at multiple demands on your time and money. A Crash Course in Marketing will help you streamline your efforts in building your business and help keep you from being overwhelmed. It serves as a complete how-to for beginners, and a refresher those who have marketing backgrounds and want to stay on track. As the authors remind us, marketing is doing what you already know you should do: know yourself, know your market, and know your customers. This book is a must read for those starting new businesses.
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By Matt Gagnon. Matt Gagnon, a former Corporate Marketing Executive for a nationally recognized company, combines his experience with direct selling, Internet web-based sales, and network marketing to create what he calls “Direct Networking.” Matt Gagnon’s revolutionary approach forms some of the core marketing principles in FasTRaX Marketing and is required reading in order to fully understand the FasTRaX Business System.
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The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It. By Michael Gerber. Regardless who you talk to or what success book you read, every single Successful person starts their journey by understanding their Fundamental Purpose in life. According to Michael Gerber, Author of “The E-Myth Revisited” to discover your Fundamental Purpose “All you need to do is begin living your life as it were important. All you need to do is take your life seriously. To create it intentionally. To actively make your life into the life you wish it to be.”
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By David Allen. Part of being successful in any endeavor is having a system that allows you to do the right thing at the right time. Which system is best for you? The answer is: the system you will use. David Allen’s productivity system is not about managing time because “you don’t manage five minutes and end up with six.” Productivity is about managing your actions. Successful leaders learn to manage their tasks so they can leverage their time by delegating to other people.
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Have You Locked the Castle Gate? Home and Small Business Computer Security By Brian Shea. With a firewall on your computer protecting you from the Internet a typical user has 90% of the security needed to be safe. But what if you are not a typical user? How do you gain the knowledge of the other 10% to complete your computer security system? Brian Shea provides a non-technical guide to computer security for home and small business users who want more than minimum security. His book simplifies security with step-by-step techniques and real-world analogies, showing you how to protect files, fend off viruses and hackers and shop safely online.
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How to Build a Multi-Level Money Machine By Randy Gage. Randy Gage is a successful Network Marketer with a no-nonsense approach. Every successful person has to “pay their dues” one way or another. In this book, Randy reveals just what those dues are and how you can ease the journey. You’ll learn what are the mistakes to avoid; how to find prospects and distributors; how to build a large organization and create a financial pipeline. If you are wondering if Network Marketing is a career move for you, then read this book before you change your career.
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Hurdle: The Book on Business Planning Millennium Edition By Tim Berry. This book can be used with the Palo Alto Business Planning Pro software also written by Tim Berry. The book is easy to read and easy to use. Tim Berry wrote the CPA's Guide to Business Planning, published in 1998 by Harcourt Brace Professional Publishing. Dow-Jones-Irwin, Microtext/McGraw-Hill, and Hayden Books published his other books on business planning with spreadsheets in the 1980s. Palo Alto Software and M&T Publishing have published his business software. He has been a professional business planner since 1974, as an employee of Business International and vice president of Creative Strategies, as a consultant to Apple Computer, as a member of the board of directors of Borland International, and as president and founder of Palo Alto Software. He has given seminars on business planning in 10 countries on three continents.
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If You’re Clueless about Accounting and Finance By Seth Godin & Paul Lim. If You're Clueless About Accounting and Finance and Want to Know More is an easy-to-follow guide for people who have not financial background. Seth Godin and Money magazine finance writer Paul Lim, together focus on providing a basic understanding of financial reports, key business ratios, budgeting, cost accounting, inventory and taxes. If you are just beginning to understand basic accounting and finance, start with this book as your foundation and build on concepts as you need to understand them.
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By Andrew McLean and Gary Eldred, PhD. If you are looking for more detailed information on real estate investing this is the book. Now in its fourth edition, Investing in Real Estate is a straightforward guide that helps you start growing your fortune by investing in houses and small apartment buildings. Successful real estate investors Andrew McLean and Gary Eldred show you how you can outperform the stock market by investing in residential real estate–the surest and safest way to build assets. This new edition offers an expanded discussion of the best methods and techniques for fixing and flipping properties and creating value. You will find all the information you need to start investing now, as well as up-to-date tips on maintaining cash flow, negotiating deals, spotting market trends, and using the Internet as a research tool to find and buy properties.
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By Rudolph Giuliani. Leadership principles include having an organizational vision and purpose; building a successful team linked to your vision; clearly defining how decisions are made; articulating your beliefs and vision; and creating a reward system that motivates behaviors that create success. Rudolph Giuliani, as Mayor of New York City, not only practiced what he preached in his book on Leadership, but also tested his principles in the fires of 9/11/02.
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Linksys Networks, The Official Guide By Kathy Ivens and Larry Seltzer. Learning to build a network is straightforward. Deciding on the equipment to use to build the network requires a lot more knowledge and experience. Kathy Ivens and Larry Seltzer take their knowledge of networking computers and combine it with the hardware provided by the #1 home and small office network equipment manufacture and show you what, why and how to build your network.
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By Alexander Hiam. If you are just beginning your understanding of Marketing or need a refresher then read Marketing for Dummies. This is a good basic "what is marketing?" book for a non-marketing person who wants to learn about marketing or else to someone who's just begun working in a marketing role.
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By Alexander Hiam. In his best selling Marketing For Dummies®, Alexander Hiam reveals the secrets of effective marketing. Now, in this indispensable book-and-CD kit, he gives you the practical tools you need to implement effective campaigns right away, from ready-made planning forms to easily customizable ad prototypes to a simple Web site template.
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Mastering Strategy Insights from the World’s Greatest Thinkers By Jeffrey Rigsby and Guy Greco. Mastering Strategy is not a book for quick, light reading. It is written as a complete reference using modern day successful companies such as Wal-Mart, Nike, McDonald’s, Dell and Microsoft. Mastering Strategy provides you a detailed synthesis for mapping out a strategic plan that covers all of the key strategic factors required for business success.
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The New Professionals: The Rise of Network Marketing as the Next Major Profession By Charles King, James Robinson and Richard
Poe. Each year, thousands of men and women leave established,
lucrative careers to pursue new opportunities in the booming network
marketing industry, an industry that is now attracting doctors,
CEOs, and others seeking independence and financial rewards. Inside
The New Professionals, you'll meet people just like you: people
who have tired of the rat race of employment and have found a way
to actually live the American dream.
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On Target: The Book on Marketing Plans By Tim Berry and Doug Wilson. This book is a practical guide to marketing plan basics, and a part of the process of developing a plan. The authors have tried to give you all you really need to know, from a practical point of view, to develop a marketing plan. This book includes details on how to develop your strategy, how to focus on key elements, analyze and research your market, develop strategy and tactics, project your sales and build your budget, so you can create a plan that you can implement. Regardless of your background or experience, if you want your marketing plan to be a useful document that describes your current situation, states your strategy, and outlines a pragmatic approach to accomplish your goals then On Target is the book for you.
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According to Dr. Tony Alessandra “The value of Adaptability cannot be overstated. It is the linchpin of building successful relationships of all kinds. Adaptable people realize there is a difference between their self (who they are) and their behavior (how they choose to act).” It is this adaptability that will be the key to unlocking your leadership skills. You cannot know others if you do not know yourself. You cannot lead others if you do not know what king of Leadership Style they will respond to.
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QuickBooks All-In-One Desk Reference for Dummies By Stephen Nelson. If you’re looking for more information on accounting but don’t have time for a detailed reference QuickBooks The All-In-One Desk Reference is just the book for you. With QuickBooks and this all-in-one reference guide, you’ll soon have the Accounting Monster eating out of your hand. Eight self-contained mini-books make it easy to find just what you need, from accounting plans and principles to capital budgeting, protecting your financial records, creating a business plan, and more. According to the author, Stephen Nelson, “You'll not only read about how to work with QuickBooks in this book... you'll also learn how to use QuickBooks to apply "MBA-style" management techniques to your situation... using ABC management techniques... using economic value added analysis... and so forth. In fact, and this is really no exaggeration, my aim was to make this book, essentially, a "small business" MBA.”
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By Stephen Nelson. Most people who start small businesses are experts at their business, but what if that business is not financial management? If bookkeeping baffles you, here’s the book you need to keep. It shows you exactly how to use QuickBooks 2003 to track accounts receivable and payable, set up online banking and bill paying, monitor inventory, print checks, manage the money – and save some, too! The Dummies Series of books is written for the non-expert who needs a helping hand. It is a plain English, “get-in, get-out” book written with a dash of humor that will get you started.
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QuickBooks 2003 The Official Guide By Kathy Ivens. QuickBooks 2003 The Official Guide is for businesspeople that can't seem to justify a dedicated accounting department can provide the needed record keeping and reporting capabilities. QuickBooks 2003: The Official Guide, the latest official QuickBooks book from respected author Kathy Ivens, decodes the QuickBooks (and QuickBooks Pro) interfaces and shows you how to fit these popular accounting packages into your way of doing business.
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By Stephen Nelson. If you are looking for an excellent “how to” book for using all versions of Quicken 2003 then Quicken for Dummies 2003 is a must read. Quicken for Dummies provides the information you need to know without overwhelming you with information you might like to know. It is written by Stephen Nelson, CPA, and author of over 100 books on business and computer topics, including all of the previous versions of Quicken.
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Quicken 2003 The Official Guide By Maria Langer. If you are looking for more information than just “how to” you will find Quicken 2003 The Official Guide will provide you with detailed help and practical guides for the latest release of the world's #1 personal finance software! Endorsed and reviewed by Intuit, this resource offers up-to-date coverage of the newest product tools as well as the classic features. Learn to manage your money and investments, and track and regulate spending, savings, budgets, banking, and more.
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By Dolf de Roos. As Andrew Carnegie said over 100 years ago; "More money has been made in real estate than in all industrial investments combined." In Real Estate Riches, self-made real estate investor Dolf De Roos (www.dolfderoos.com) reveals “why” real estate property investing is so astoundingly simple and lucrative as well as insider secrets on how to get ahead in the real estate property business.
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By Robert Kiyosaki. Before you can build a castle you have to have a plan. Before you create a plan, you have to have a vision of what the castle will look like. Financial success is not about having money it is about keeping money. Discover how you can leverage your life by using other people’s money and other people’s time to build the financial castle you have only been dreaming about.
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Teach Yourself Accounting in 24 Hours By Carol Costa and C. Wesley Addison. Teach Yourself in 24 Hours will teach readers the basic principles of the monthly accounting process from the chart of accounts to financial statements. This book is ideal for people trying to grasp accounting software principles such as bookkeepers, accounting clerks, students and small business owners. Written in 24 classroom lessons, which include accounting procedures, assets, liabilities, revenue and expenses, accounts receivable and payable, payroll and cost of goods sold. If you need an accounting brush up before you start into your accounting software take the time to read Teach Yourself in 24 Hours.
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By Brian Tracy. If there was one book that quickly and easily provides a turnkey manual for starting or transforming a business into a strategic powerhouse that poised to dominate their market Turbo Strategy by Brian Tracy is the one. Turbo Strategy succinctly covers 21 of the best time tested keys to business success starting with your purpose, vision, mission, and values statements and covering topics such as team building, market analysis and continuous improvement. This book is a must have.
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By David D'Arcangelo. Although saving and investing are the cornerstones of personal prosperity, millions of Americans find themselves living from paycheck to paycheck, with little or no money left over to save, much less to invest. David D'Arcangelo explains that anyone can open a home-based business and immediately expand their income while generating all-important tax breaks. Wealth Starts at Home outlines 10 strategies that will allow you to seize control of your financial future by learning new strategies for keeping and growing the money you have, and tips for increasing your income. This book is a must read for those starting new businesses.
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The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry By Paul Zane Pilzer. Nobel-prize winning economist and economic advisor to two presidential administrations, Paul Zane Pilzer offers irrefutable proof that the next major boom in industry will lie in the industry of "wellness" as opposed to the $1.5 trillion dollar "sickness" industry. Pilzer's insights point to the leading edge of the Baby Boom Generation and into the future of our healthcare industry. He reveals the most important secret for tomorrow's successful entrepreneurs: where to invest your dream. If your starting a new business and want to be successful read this book.
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By Paul Thurott. If you are considering building a home network this book has all of the detailed instructions that make the project easier than ever. You no longer need to be a certified network guru to design, setup and enjoy a home network. Author Paul Thurott, a recognized Windows expert, takes you step by step in choosing between wired and wireless and shows you how to take advantage of the built in Windows XP features for making a network an easy home project.
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