FasTRaX Marketing

Paul Zane Pilzer, world-renowned American economist, multimillionaire and best selling author wrote in his latest book "The Next Trillion" that teaching consumers about new products and services, or intellectual distribution, "is the greatest entrepreneurial opportunity now and for the foreseeable future." Pilzer describes how today's nefarious practices of two of America's industries are shaping not only tomorrow's opportunities, but also the very fabric of our concept of health.

• The Sickness Industry – the $1.4 trillion medical and pharmaceutical business dedicated to treating profitable patient symptoms.
• The Food Industry – the $1.2 trillion processed food business dedicated to keeping customers hungry by eating high carbohydrate products with little or no nutritional value.
• The Wellness Industry – today a $200 billion consumer driven market reaction to being sick and malnourished. The market is estimate to be $1 trillion by 2010.

How do I choose a successful business opportunity?

In his phenomenally successful video Brilliant Compensation Tim Sales, an underwater demolition expert who built a $25 million a year business in 24 different countries, states there are 4 basic principles that when used result in a successful business:

• Find a huge expanding market
• Identify and sell to the front trend of the market
• Sell a Unique Consumable Product
• Leverage other people's time (OPT)

The truth that every business has to accept is if you don’t sell a product that meets the needs of a large enough market your business will fail.

The Market

According to Paul Zane Pilzer, the Baby Boom Generation still comprises the largest block of buying people spending $5 trillion of America's $10 trillion economy today. This generation is estimated to be 76 million people in the US alone, 1 billion people worldwide. The Baby Boom Generation is the largest expanding market and will continue for the next 18 years.

The Front Trend

What is the current buying focus, the front trend of this market? By the year 2010 approximately 50% of this market will be 50 years old and in the process of completing their working careers. Today the Baby Boomers want to be healthy, good-looking, pain free and financially comfortable in their retirement. Traditionally, the Baby Boomers have purchased according to their needs and wants. What does this market need and want today?

• Return to the health of their youth
• Financial stability in their retirement
• Time freedom to enjoy the hard work of their lives

How will FasTRaX Marketing help my business success?

Marketing is the art and science of showing a customer how the benefits of your product meet their needs. The objective of the Marketing module is to present a complete business with an Internet based, direct sales front end and residual income backend. It is a business model called Direct Networking that takes the best of Internet Marketing, Direct Marketing, Affiliate sales, and Network Marketing. Why not just use one of the models instead of a combination? Matt Gagnon, creator of Direct Networking, has built a successful six figure income using the techniques. According to Matt, who had already built a successful Internet business, Direct Networking allowed him to:

• Create a system to sell, something he never had in spite of his previous success
• Take time off from his business rather than trading more and more time for money
• Multi-level Marketing had the potential for big money and a residual income

FasTRaX Marketing will finally give you a “how to” system that will address these critical issues:

	Qualifying both product and business opportunity leads.
	Converting qualified leads into life long repeat customers or business partners.
	Creating a system that fulfills a customer's product and business expectations.
	Creating an Internet presence.
	Educating product customers and training business partners for future success.